1. Inquiry

After you’ve filled out my brief contact form, I’ll send over my media kit to give you a better idea of what I do and how we can work together. Then we can jump on a 15-minute call to chat your needs, goals and timelines to see if we’re a fit! Once we have a green light, I’ll send over an invoice pricing out each item of our project along with our contract (those terms and conditions, file sharing kinds of deets). Once those are signed, a spot will be reserved on my calendar, and we’ll be off to the races!

2. Exploration

With official paperwork out of our hair, we can get into the fun, creative stuff! You’ll work through my client questionnaire (10 questions, so nothing super long!) that digs into the nitty gritty of your business goals, ideal customer and aesthetic. You’ll also craft up a private Pinterest board of 25-35 images – logos, typography, outfits, textures, colour palettes, websites – that really speak to your vibe and aspired brand feel. We’ll walk through both one week before our project start date.

3. Design

This is when I roll up my sleeves and dive in. I’ll create an initial mood board based off of the images you’ve pinned and your questionnaire answers. With your go-ahead, I’ll head to the drawing board and start developing concepts. Once you’ve seen the initial designs, we’ll work collaboratively to tweak and perfect through two rounds of allotted revisions.

4. Finalize

After the revisions have been tweaked to perfection, we’ll make any final last touches. Once your final deposit is paid, I’ll package up and send over your design files. At this point, I’m happy to facilitate any communication with your developer, printer or other creatives to make sure you have all the tools you need to launch. Then, we celebrate a successful launch. Pop the bubbly!


Website design
Email templates
Logo design
Print collateral
Social media